Case Studies
Real Campaigns. Real Numbers.
A look at how strategy, structure, and daily optimization turn ad spend into measurable business growth.
Fintech / Investment App — Saudi Arabia
65% More Deposit Value. +139% First-Time Depositors.
A cross-digital diagnose-and-scale strategy across 6 ad platforms for a Sharia-compliant investment app.
[Industry] — [Market]
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[Short 1-2 line summary of the challenge and result goes here.]
[Industry] — [Market]
[Dummy Case Study Title — Replace When Ready]
[Short 1-2 line summary of the challenge and result goes here.]
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Case Studies
Real Campaigns. Real Numbers.
A look at how strategy, structure, and daily optimization turn ad spend into measurable business growth.
Fintech / Investment App — Saudi Arabia
65% More Deposit Value. +139% First-Time Depositors.
A Cross-Digital Diagnose-and-Scale Strategy for a Sharia-Compliant Investment App
The Challenge
The client — a Sharia-compliant investment app operating in Saudi Arabia — had an established presence across six advertising platforms: Meta, TikTok, Snapchat, Google, Apple Search Ads, and X. The account had grown organically over time, but was being managed as one blunt lever rather than six distinct funnels, each with its own audience behavior, creative needs, and cost structure.
The brief: diagnose what was actually driving (or holding back) performance on each platform individually, then rebuild the account to work as one connected system rather than six disconnected campaigns.
The Approach
1. Diagnose-first audit — Before touching budgets, every platform was audited individually: funnel-stage performance, creative fatigue, audience overlap, and tracking accuracy.
2. Funnel-stage creative direction — Creative was mapped to where users actually were in their decision journey: education content for cold audiences, credibility-building proof for consideration, and reassurance-focused messaging to push warm users to convert.
3. Salary-cycle timed budget shifts — Since deposit behavior in this market is closely tied to salary cycles, budget pacing was restructured around when users were most likely to have disposable income to invest.
4. Daily cross-platform reallocation — Rather than fixed monthly splits, budget moved daily between platforms based on real-time cost-per-outcome data, treating the six platforms as one connected budget pool instead of six silos.
The Results
Installs
Signups
Deposit Value
Deposit Events
First-Time Depositors
ROAS (up from 44.9x)
Cost per install −44% · Cost per signup −25% · Cost per deposit event −13% — all while total spend grew 55%.
Platform Breakdown
TikTok
Strongest cost efficiency gains among all platforms tested
Apple Search Ads
High-intent installs at the lowest acquisition cost
Consistent volume driver across Search and Performance Max
Snapchat
Strong reach among younger, first-time investor segments
Meta
Best performer for retargeting and deposit-stage conversion
Facing a Similar Scaling Challenge?
Let's talk about what's working, what isn't, and where the growth is hiding in your account.